Unlike traditional Yakiniku restaurants, we have developed a new style of Yakiniku restaurant in order to provide high-quality services and low-price Yakiniku to a wide range of customers. We have also tapped overseas markets aggressively, running more than 36 branches in 6 countries and regions.
Yakiniku, meaning “Grilled Meat,” which is a Japanese style of cooking bite-sized meat and vegetables over a charcoal or gas burner grill.
Gyu-Kaku, the origin of Reins' restaurant chains, has commitment to and pride in fresh foodstuffs. The Gyu-Kaku chain pursues "restaurants that offer good food at reasonable prices with excellent atmosphere/services," and customers can enjoy various menu items such as barbecue (not only meat but also vegetables and seafood), desserts and drinks.
Gochiniku is our new Yakiniku brand developed in 2009 to meet needs of lower-price menu items in the Japanese Yakiniku restaurant market. By optimizing economies of scale backed by our extensive brand chain network including the Japan's largest Yakiniku brand chain Gyu-Kaku, Gochiniku can offer high-quality food at low prices.