Top Message

REINS international began in January 1996 with a small yakiniku (Japanese BBQ) restaurant in Sangenjaya, Tokyo. From the very beginning, we set out to delight the guest in front of us. We captured that purpose in a philosophy we call Kando Sozo ("Creating Inspiration") and we have built our business around it.
The name "REINS" reflects what we stand for:

　Retail — Delivering value
　Entertainment — Offering enjoyment through hospitality
　Inspire — Stirring emotion
　New — Creating new possibilities
　Surprise — Inspiring wonder

By delivering value to our guests and creating enjoyable moments through heartfelt hospitality, we inspire new moments of wonder. This aspiration remains our starting point today. Gyu-Kaku, born from this aspiration, has grown into Japan’s largest yakiniku chain by number of locations and has expanded globally, particularly across North America and Asia. We went on to create a diverse portfolio of brands, including Shabu-Shabu On-Yasai, Izakaya Doma-Doma, Kamadoka, and Tonkatsu Kagurazaka Sakura. Today, we operate 1,152 locations in Japan and overseas.
Thirty years have passed. Our brands have multiplied, and the world around us has changed. But the purpose written into our name has never wavered.
Now, we are returning to our roots and evolving from them. To us, evolution means pursuing deliciousness, the most fundamental promise of dining out, with more conviction and greater depth than anyone else. Ingredients, cooking, atmosphere, and people: we believe that by refining each of these with care, we can create the kind of wonder that stays with our guests. With enduring gratitude to the many guests who visit us, the partners who bring our restaurants to life, our franchise owners, and our business associates, REINS international will keep evolving as a company that never stops perfecting the fundamentals and inspiring new surprises.

Inspire New Surprises.
We invite you to see what comes next.

REINS international inc.
CEO　Shinichiro Koike